Unlock Your Entrepreneurial Mindset
The Mindset and tools you need to create a value centric business

The Mindset and tools you need to create a value centric business

A regionally acclaimed book that provides a resilient mindset framework, essential entrepreneurship tools, and evidence-based strategies for founders. It is enriched by insights drawn from over 10,000 hours of founders mentorship and data sourced from 200+ startups across the MENA region, focusing on building a value-centric business.

In Mindset to Startup, you’ll go on an enlightening journey that transcends the conventional boundaries of entrepreneurship.
With insights drawn from 10,000 hours of mentoring founders, Naguib offers a highly experienced perspective, emphasizing the significance of value literacy to attain tangible progress on the uncertain journey of entrepreneurship.
This book is like a warm conversation with a trusted mentor, making it a valuable resource for aspiring founders, seasoned entrepreneurs, and mentors alike. Explore the profound essence of entrepreneurship and its potential to make a meaningful impact in the world.
Most people think entrepreneurship is about either winning or losing. Success or failure.
But the Braided Journey Model shows us something deeper:
Founders who truly understand the journey don’t obsess over the outcome. They experiment, they trust the process, knowing their mindset must stay flexible.
Because here’s the truth:
Winning can stop your progress just as much as losing. What matters is neither victory nor defeat, but the ability to make progress with evidence.
The American Book Center website

Founder & CEO, HNT Innovation Studio
Leads a Cairo-based innovation consultancy helping startups and corporates create customer-centric innovations through immersive masterclasses, and bootcamps.
Award Winning Mentor to 1,000+ Entrepreneurs
Since 2012, provided deep, hands-on mentorship across local and international ecosystems, helping early-stage founders turn abstract ideas into validated ventures. For that he was awarded the GSA Africa Ecosystem Hero of The Year, 2023.
Program Designer & Facilitator
Designed and led startup selection, innovation bootcamps, and open innovation programs with partners including Giza Systems Foundation, AAIB, and Climate KIC.
Innovation Thought Leader
Speaker at TEDx and major ecosystem events. He is known for bridging mindset, business design, and evidence-based entrepreneurship.
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